1939 The Viewmaster

viewmaster

View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master “reels”, which are thin cardboard disks containing seven stereoscopic 3-D pairs of small color photographs on film.

The View-Master system was introduced in 1939. Tourist attraction and travel views predominated in View-Master’s early lists of available reels, most of which were meant to be interesting to users of all ages. Most current View-Master reels are intended for children.